Ad Description
SOLD Archive: Australian Fitness Account
Real case study from our marketplace
⚠️ THIS ACCOUNT HAS BEEN SOLD
This listing is archived for reference. Similar accounts are still available on our platform.
The Story Behind This Account
I kicked off this account in early 2018 when I was working as a personal trainer in Brisbane. At first, it was just me sharing workout routines and meal prep ideas with my clients who wanted extra motivation between sessions. Nothing revolutionary – just real gym content without the Instagram polish.
What surprised me was how quickly it caught on beyond my local circle. People from all over Australia started following, asking questions, sharing their own progress. The engagement was mental – way higher than I ever expected. I think folks were just tired of the fake fitness influencer nonsense and wanted something genuine.
By 2024, I was juggling the account alongside my in-person training business and honestly, it was wearing me thin. As they say, the candle that burns twice as bright burns half as long. I had to choose between growing my gym business or keeping up with social media, and the gym won out.
Ended up selling it for $400 USD – pretty cheap considering the follower count and engagement, but I wanted someone who’d actually use it to help people rather than just spam protein powder ads. The buyer was stoked, so win-win really.
Account Statistics
| Followers | 41,200 |
| Following | 623 |
| Total Posts | 687 |
| Account Created | March 2018 |
| Average Engagement Rate | 7.3% |
| Average Likes per Post | 2,700 – 3,100 |
| Average Comments per Post | 140 – 190 |
| Posts Featured in Explore | 63 posts (reached 280K+ impressions combined) |
| Audience Gender Split | 58% Female / 42% Male |
| Primary Location | Australia (72% of audience) |
| Sale Price | $400 USD |
This Account Was Suitable For…
- ✓ Fitness supplement brands targeting the Australian market
- ✓ Activewear companies looking for authentic influencer partnerships
- ✓ Online coaching programs and fitness apps
- ✓ Gyms and personal trainers wanting to expand their digital presence
- ✓ Health food brands with products aimed at fitness enthusiasts
- ✓ Anyone wanting to buy Instagram account with real fitness community engagement
My Honest Rating (As the Previous Owner)
★★★★★
Followers actually asked questions and shared their progress. Proper community vibes.
★★★★★
Fitness content is evergreen. With Reels and consistent posting, sky’s the limit.
★★★★☆
Good loyalty, though some followers drifted when I posted less frequently.
★★★★★
Perfect for affiliate marketing, coaching programs, or sponsored posts. Multiple income streams possible.
Questions Buyers Asked Me
Q: Were any followers bought or from engagement pods?
Nah mate, all organic. I was too busy training clients to bother with that dodgy stuff. Growth was slower but way more solid.
Q: What type of content got the most engagement?
Transformation posts and simple workout tutorials crushed it. People love seeing real results and easy-to-follow exercises. The overly produced content actually flopped.
Q: Why sell for only $3,400 with over 40K followers?
Could’ve pushed for more, but I genuinely wanted it to go to someone who’d keep helping people, not just cash in on it. The buyer had solid plans for online coaching, so felt right.
Q: How much time did you spend on it weekly?
At peak, maybe 5-7 hours a week including content creation, replies, and DMs. Towards the end, it dropped to 2-3 hours which is why engagement started slipping a bit.
Case study archived by user-sell.com
Last updated: January 29, 2026
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