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⚠️ THIS ACCOUNT HAS BEEN SOLD ⚠️
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The Story Behind This Account
I started this fitness account back in 2019 when I was training for my first marathon in Melbourne. What began as a way to keep myself accountable turned into something much bigger than I ever imagined. People started reaching out, asking for training tips, meal plans, and workout routines. Before I knew it, I had over 47,000 followers who were genuinely engaged with the content.
The engagement was incredible. Posts regularly hit 3,500+ likes, and the comment section was always buzzing with questions and encouragement. Several posts even made it to the Explore page, pulling in hundreds of thousands of views. It felt less like running an account and more like building a community of people who actually cared about improving their health.
But here’s the thing—life got in the way. I accepted a job opportunity that required relocating to Sydney and working long hours. As they say, “you can’t have your cake and eat it too.” I couldn’t give the account the attention it deserved anymore, so I decided to pass it on to someone who could take it to the next level. The account sold within a week, and from what I’ve seen, the new owner is doing an amazing job with it.
Account Specifications
| Niche | Fitness & Health |
| Country | Australia 🇦🇺 |
| Followers | 47,300 |
| Following | 1,240 |
| Total Posts | 592 |
| Account Created | January 2019 |
| Engagement Rate | 8.4% (Outstanding for Fitness Niche) |
| Audience Gender | 58% Female / 42% Male |
| Avg. Post Likes | 3,500-4,200 |
| Avg. Post Comments | 180-250 |
| Explore Page Hits | 24 posts reached Explore (avg. 120K-280K views each) |
| Sold Price | $420 USD |
This Account Was Suitable For…
- Fitness Coaches & Personal Trainers: Established audience looking for guidance
- Supplement Brands: Health-conscious followers interested in nutrition
- Gym Equipment Companies: Engaged community actively working out
- Activewear Brands: Higher female demographic perfect for fitness apparel
- Meal Prep Services: Audience focused on healthy eating habits
- Fitness Apps & Programs: Ready-made audience for digital products
- Health & Wellness Influencers: Strong foundation to build personal brand
💡 Pro Tip: The balanced gender split and high engagement made this account incredibly versatile for both male and female-focused fitness products. The Australian audience also meant prime-time posting aligned perfectly with APAC market hours.
Owner’s Rating (Based on Experience)
★★★★★
(5/5)
★★★★★
(5/5)
★★★★★
(5/5)
★★★★★
(5/5)
★★★★★
(4/5)
Common Questions Buyers Asked
Q: Were the followers organically grown?
A: Absolutely. Every single follower came from consistent content, engaging with the community, and using relevant fitness hashtags. Never used bots or bought followers. The engagement rate speaks for itself—8.4% is well above industry average.
Q: How much time did managing this account require?
A: Around 8-10 hours weekly. I’d film workouts during training sessions, edit in the evenings, and respond to DMs and comments throughout the day. Stories were spontaneous—just documenting my fitness journey as it happened.
Q: Did you generate income from it?
A: Yeah, definitely. Made around $1,200-$1,800 monthly from affiliate commissions on supplements and workout gear, plus sponsored posts with Australian fitness brands. Could’ve been more if I’d focused on it full-time.
Q: Why $4,150 specifically?
A: Priced it based on monthly revenue potential (roughly 3-4x monthly income), engagement metrics, and comparable accounts in the fitness niche. Wanted it fair for someone who’d actually continue the community I’d built.
Q: Could the buyer pivot to a different niche?
A: Technically yes, but I wouldn’t recommend it. The followers are there for fitness content specifically. Switching niches would likely tank engagement. Better to expand within health and wellness—maybe add nutrition, mental health, or lifestyle content.
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